A Bold, Brand New Look

Big Brothers Big Sisters Launches National Rebrand

Big Brothers Big Sisters of Salina is excited to introduce its new modernized look and brand repositioning. The new brand positioning emphasizes the urgency of creating meaningful connections and clearing the path for youth to reach their full potential.

Big Brothers Big Sisters has always seen incredible potential in every child, and this new brand positioning emphasizes how everyone in the community, from parents and guardians to prospective volunteers to donors and supporters, can help defend the potential inherent in our country’s youth and help them achieve their biggest possible futures.

The mission of Big Brothers Big Sisters of Salina is not changing, because the need in our community is more urgent than ever. The new brand positioning allows Big Brothers Big Sisters of Salina to grow and evolve in order to meet the need in Salina by recruiting more volunteers and creating more one-to-one mentorship relationships.

The brand repositioning and new look are just the beginning. In the coming year, Big Brothers Big Sisters of Salina will use the new positioning to refocus efforts on recruiting local volunteers and ultimately serve more children.